Complete product deep dive

Why ChurnGuard AI?
Every question answered.

The full workflow, all 9 tabs, REST API, and honest answers to every objection. No fluff.

60s
to insights
9
analysis tabs
20+
verticals

The real difference

The old way vs. the ChurnGuard way

Without ChurnGuard
  • Call every customer randomly — waste 80% of effort
  • Guess who might leave based on gut feeling
  • Send generic "we miss you" emails to everyone
  • Notice churn 60–90 days too late
  • No idea which customers are worth saving
  • Team has no scripts — every call is improvised
With ChurnGuard AI
  • Know exactly which 10 customers to call today
  • See why each customer is leaving — in plain English
  • Get personalised WhatsApp, Email, and Call scripts
  • Predict churn 30–90 days before it happens
  • Prioritise by revenue impact and Lead Score
  • Team gets ready-to-send messages — click and go

End-to-end process

How it works — start to finish

From CSV export to retained revenue in 6 steps. No technical knowledge required.

1
Upload CSV
Any source
2
AI Analysis
60 seconds
3
Action List
Who to call
4
Outreach
Call/Email/WA
5
Coupons
Smart offers
6
Track ROI
Measure savings
1
Step 1

Export & Upload

Your data, your way

Export your customer list from any system — Stripe, QuickBooks, Shopify, Excel, Google Sheets. Drop the CSV into ChurnGuard. Our Smart Data Mapper reads your column headers and maps them automatically. No reformatting needed.

Supports SaaS, E-commerce, Subscription, and Universal business models across 20+ verticals.

2
Step 2

AI Analyzes in 60 Seconds

LightGBM — same architecture Netflix uses

Our LightGBM model scans every customer record. It examines login patterns, revenue trends, support tickets, contract dates, and dozens of behavioral signals to compute a churn probability score for each customer.

Every prediction comes with SHAP-powered plain English explanations: “This customer hasn’t logged in for 45 days and revenue dropped 30%.”

3
Step 3

Get Your Daily Action List

Prioritised by revenue impact

The Leads tab shows your at-risk customers ranked by AI Lead Score (0–100). The score combines churn risk level, monthly revenue, and contactability. Your highest-value, most-at-risk, most-reachable customers appear first.

You have 500 customers. You can call 10/day. ChurnGuard tells you WHICH 10 to call today for maximum revenue impact.

4
Step 4

Reach Out with AI Scripts

One click — call, email, or WhatsApp

Click any customer to get personalised retention scripts across 3 channels. Scripts are tailored to their specific risk factors. “Hasn’t logged in 45 days” becomes “We noticed you haven’t used our reporting features — want a quick walkthrough?”

Scripts adapt to 5 dimensions: channel, churn reason, customer value, recency, and communication tone.

5
Step 5

Coupon + Campaign Intelligence

Mini CRM built right in

Track campaign performance with built-in analytics. Smart coupon rules prevent duplicate sends. Auto-escalation increases discounts for persistent high-risk customers (5% bump, capped at 50%). Full redemption-to-ROI funnel tracking.

Customers who already have an unredeemed coupon won’t get a duplicate. Customers who already redeemed skip the next coupon cycle. Re-upload monthly to let the AI re-evaluate with fresh signals.

6
Step 6

Track ROI & Repeat Monthly

Each scan builds on the last

The Engagement tab tracks every outreach attempt and calculates your real retention ROI. See which scripts work, which team members save the most revenue, and your churn reduction over time.

Returning customers get Recovered badges, escalated discounts for persistent risks, and a full Risk Migration Matrix showing exactly how your outreach moved customers between risk tiers. Even saving 50% of flagged customers gives you 5–10x ROI on your subscription.

Complete platform

9 tabs. Every retention need covered.

Each tab answers a specific business question. All unlocked in the free trial.

1
Tab 1

Overview

Your executive summary. One screen that tells you: how many customers are at risk, how much revenue is threatened, and whether your churn rate is above or below your industry benchmark.

Total customers analysed with risk breakdown
Monthly recurring revenue at risk
Churn rate vs. industry benchmark (Recurly, ProfitWell)
Model quality score (AUC, Precision, Recall, F1)
Data quality assessment
👥
💸
📉
Business question answered

How bad is my churn problem and how much money am I about to lose?

2
Tab 2

Intelligence

AI-generated retention playbooks customised to your data. The system analyses your top churn drivers and creates step-by-step action plans for each category — inactivity, billing issues, support problems, competitive losses.

Dynamic playbooks per churn driver
Top 5 reasons customers leave — in plain English
Urgency-ranked action items
Pre-written call/email/WhatsApp scripts per playbook
Customer count per churn category
🔐
🎫
📉
Business question answered

Why are my customers leaving and what strategy should I follow to stop them?

3
Tab 3

Leads

Your daily action list. Every at-risk customer ranked by Lead Score (0–100). Click any customer for a full 360-degree view — financials, churn drivers, SHAP explanations, and one-click outreach.

AI Lead Score (risk + revenue + contactability)
Customer 360 View — full profile in one click
One-click Call, Email, or WhatsApp scripts
Assign leads to team members for daily follow-up
Filter by risk tier, playbook, or status
Bulk export filtered leads as CSV
🔄
📞
Business question answered

Which customers should my team call today for maximum revenue impact?

4
Tab 4

LTV — Lifetime Value

Know what each customer is truly worth. Our NPV-adjusted LTV model calculates projected lifetime value using industry-standard formulas — factoring in churn risk, gross margin, and time-value of money.

Per-customer LTV calculation
LTV distribution by segment (Enterprise, Mid, SMB)
Risk-adjusted LTV (discounted for churn probability)
LTV at risk vs. salvageable LTV
NPV with 10% annual discount rate
Gross margin adjusted by business model
💎
📊
⚖️
Business question answered

What is each customer worth over time, and which ones should I fight hardest to keep?

5
Tab 5

Upsell & Cross-Sell

Don’t just retain — grow. AI identifies customers with high upsell potential based on usage patterns, revenue trajectory, and engagement level. Get specific product recommendations and ready-to-send upgrade offers.

Upsell potential score per customer
Recommended upgrade products
Revenue uplift estimate per customer
AI-generated upsell scripts (Call/Email/WhatsApp)
Filter by potential, revenue, risk tier
One-click outreach with personalised messaging
📈
📦
💰
Business question answered

Which customers are ready to spend more and what should I offer them?

6
Tab 6

Winback Campaigns

Re-engage customers who have already churned or gone inactive. AI scores each lapsed customer by their likelihood to return, suggests personalised offers, and writes the recovery script for you.

Winback probability score per customer
Personalised offers (discount, trial, VIP access)
SHAP-driven churn reason per customer
AI recovery scripts (Call/Email/WhatsApp)
Estimated date of churn
Previous LTV and revenue at risk
🔄
🎁
📊
Business question answered

Can I bring back customers who already left, and what offer will convince them?

7
Tab 7

Engagement & ROI

Track every retention effort from first contact to conversion. Measure real ROI on retention activities with automated daily and weekly reporting. Your team accountability dashboard.

Conversion ROI dashboard — revenue saved
Daily assignment tracking per team member
Pipeline: Pending → Contacted → In Progress → Converted
Automated daily/weekly email reports
Template effectiveness tracking
Full engagement history with timestamped notes
💸
👥
🔄
Business question answered

Is my retention team actually saving revenue, and which scripts work best?

8
Tab 8

Advanced Analytics

Deep-dive charts and vertical-specific insights. Category × churn risk, AOV by risk tier, discount dependency analysis, order frequency vs. churn, loyalty points correlation, and AI-generated plain English summaries.

Category × churn risk breakdown
AOV distribution by risk tier
Discount dependency analysis
Order frequency vs. churn correlation
Loyalty points vs. churn analysis
AI-generated plain English insight summaries
📂
💵
Business question answered

What hidden patterns in my data are driving churn that I cannot see in spreadsheets?

9
Tab 9

Coupon Intelligence

Smart coupon campaign management with full funnel tracking. Automated escalation rules ensure persistent high-risk customers receive increasing incentives without wasting offers on safe customers.

No duplicate coupon sends (unredeemed protection)
Auto-escalation for persistent risk (5% bump, max 50%)
Redemption-to-ROI funnel tracking
Smart skip for customers who already redeemed
Campaign-level ROI per coupon batch
Risk Migration Matrix across upload cycles
🎫
📈
Business question answered

How do I run coupon campaigns without wasting discounts on customers who were never leaving?

Enterprise-grade from day one

REST API, webhooks & API keys. Native, not bolted on.

ChurnGuard AI was architected with an API layer from the start. The same production REST API is available to every Pro Plus plan and above.

POST /api/v1/predict

Submit a CSV file programmatically. Get churn predictions as JSON. Rate limited to 10/min. Supports all model types and business_type_hint.

GET /api/v1/sessions

List all prediction sessions for your account. Filter by model_type. Returns session_id, risk counts, avg churn probability, data quality score.

GET /sessions/{id}/export

Download full prediction results as CSV. Pagination supported. Filter by risk_level. Ready for your data warehouse or BI tool.

Webhooks

Push events to your endpoint for prediction.completed, prediction.failed, campaign.sent, lead.status_changed, export.ready. HMAC-signed payloads.

API Key Management

Create, rotate, and revoke API keys from your dashboard. Up to 5 active keys. Scoped access. SHA-256 hashed. Expiry support.

Security

X-API-Key header or Bearer token. AES-256 encrypted at rest. GDPR compliant. Hosted on Google Cloud (SOC 2). DPA available.

Get your API key

Available on Pro Plus and Business plans

Global reach

Used across 22 countries

Every market has a churn problem. The solution is the same: know who is leaving before they do.

🇮🇳
India
SaaS startups losing 8% MRR monthly to silent churn
Predict churn 30 days early. Call the right 10 customers today.
🇺🇸
USA
E-commerce stores watching repeat buyers disappear
AOV trends and purchase frequency predict who is about to go.
🇬🇧
UK
Subscription businesses with 5–10% monthly churn
Billing failure signals + plan downgrades = early warning.
🇦🇺
Australia
Service businesses with no visibility into client risk
Universal model works with just dates and revenue.

Every objection answered

Straight answers. No jargon.

AES-256 encryption at rest & in transit

GDPR compliant — DPA available

Hosted on Google Cloud (SOC 2)

No long-term data storage

Stop guessing

Upload today. Know who to call tomorrow.

30 predictions free. All 9 tabs. All 4 models. All 20+ verticals. No credit card.